Clear Channel's New Plan For Satellite Radio: Make It Worse

from the bring-them-down-to-your-level dept

Clear Channel and other terrestrial radio broadcasters have been complaining about satellite radio for some time now, and trying all sorts of measures to compete — anything but actually improving their product. Clear Channel’s got a new plan to fight XM, by forcing it to play commercials on the four channels it programs for the satellite provider (a story originally broken a few days ago by Orbitcast). XM eliminated ads from its music channels in early 2004, but Clear Channel objected, and an arbitration panel ruled that it could resume running ads on the channels it supplied to XM. What’s slightly curious is that the move comes as Clear Channel is reducing the amount of ads it plays on its own broadcast stations. The revenues the ads generate from running on 4 of XM’s 160 channels, which reach just 6 million or so people at this point, can’t be that great — so it looks like once again, Clear Channel and its terrestrial cronies are doing everything they can — except actually improving their own product and business models — to fight off satellite radio.

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Comments on “Clear Channel's New Plan For Satellite Radio: Make It Worse”

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Abigail says:

? What am I missing?

Clear Channel broadcasts on regular radio, generating revenuefrom commercials, that they have cut of their own will.

They don’t like their competition, satellite radio, that people pay to listen to…yet they produce 4 satellite stations, that I’m assuming they generate revenue for?

Let’s face it, before long we’ll be choosing our radio provider like our television, internet, etc. No more free radio and, more than likely, it won’t be commercial-free.

Rugburn says:

Re: Re: ? What am I missing?

Just you wait, man! The gov’ment (RIAA), under coercion of ClearChannel and others, will force software vendors to place ads in all software, on every desktop, at every cyber turn you can make. Every time you put a ripped compilation CD into your player, you will be charged a tax…
Big Brother’s takin’ control, man. They ain’t nuttin’ we can doos abouddit!

Adam (user link) says:

xm is actually not a bad product...

My new car came equipped with free XM Satellite radio for 3 months – and I was actually impressed by the product. The stations were a breath of fresh air from the trash normally spewing out of AM/FM radio airwaves. Especially the obscure music stations (beyond jazz, for example).
Depending on what specific stations will have commercials, it may or may not effect XM users (if its on the Pop station, for example, I don’t think anyone will really care, being that they could just listen to FM and get the same, re-hashed garbage).
I agree though, terrible move of even considering adding commercials to any of the stations (that’s a big part of why I enjoy it).
-my 2 cents

Jeff says:

Forget satellite

The only time I listen to a the radio is in the morning to hear the weather and traffic. I refuse to pay to hear music in my car other than buying a CD. Over the last few years I’ve ripped all my CDs and have over 2 months worth of music. So when I get tired of a group/album I replace it with something else in the playlist. Part of the reason I stopped listening to the radio was because in 60 mins you usually get 15 min. or more of commericals.

Ipod = no commericals + no subscription fees

Tom says:

other methods of radio

I think that XM should cut their losses from this bit of bad PR and scrap the 4 channels of clear channel audio.

Beside, it’s only a matter of time before every cell tower in the country is spewing out music, radio and TV. it’s already working thru your cell phone. for a few extra dollars a month, you’ll activate a car reciever from verizon or some cell service.

Kris says:

Clear Channel

You see, the problem here, is that Clear Channel, as a corporate entity, is an advertising firm. That is what they do. They own adspace on the radio, on satellite, on billboards, the signs in the concourses at major airports, in magazines, in absolutely everything. Clear Channel is not a broadcast firm. Their focus is not providing excellent radio, television, or print entertainment. Their goal is to sell ads to make more money. To do so, they will provide the absolute bare minimum, bottom of the barrel quality of programming possible for the least amount of money conceivable and make that oh so precious dollar stretch like spandex worn by the morbidly obese. This is why pretty much all Clear Channel radio stations are so lousy and packed full of flat, lack-luster, pre-canned, re-hashed content. The ideal Clear Channel radio station is the Sunny FM format (similar to JackFM by Infinity). There is no human provided content. They load an audio vault with enough music and advertising to last a month, then push play, turn off the lights and go home.

anon says:

Re: Clear Channel


They did that for a while when they bought a radio station in my area. Then their ratings started dropping, and they finally put some people back at the wheel (mostly incompetent boobs, none of the original staff that made the radio station good in the first place).

Clear Channel Radio is known for taking good radio stations, or at least those with some potential, and turning them into a big joke.

Neal (profile) says:

Re: Re: Clear Channel

Clear Channel blows. They also screwed up a good radio station where I am from. We had a pretty good local morning show. They started adding idiots to the cast and fired the best jockeys. Then they turned to a syndicated show from some other land (stretching the dollar as the metaphor above explained) that is just some Stern wannabe shock jock with a bunch of retards (literally) for wingmen. Clear Channel is all about making ad $. Not about music.

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