Moving Target: Microsoft's Relevant Search Engine Is Forever Six Months Out
from the stop-making-predictions dept
Microsoft’s top execs might want to cut down on the whole predictions business. Last June, Steve Ballmer was quoted saying that Microsoft’s search engine would introduce a search engine that would match Google’s relevance in six months. Well, January 28th (exactly six months) came and went. Incidentally, this was about the same time that Bill Gates had promised to stomp out spam. Anyway, a month later, and suddenly Microsoft is out saying that this time it’s only going to be another six months before their search engine is as good as Google’s in the US. Either way, just getting to meet or beat Google in relevance is probably not enough to get people to switch. For many users, Google remains “good enough.” Other search engines need to come up with something that is overwhelmingly better — to the point that people feel compelled to switch. It seems unlikely that such a battle will be fought just over relevancy, however, but in some other area where Google doesn’t have as much expertise.