Why Did CBS Wait Until Now To Sue Howard Stern?
from the take-a-guess dept
The wires are buzzing with the story that CBS Radio is suing Howard Stern, his agent and Sirius Radio. The details backing up the lawsuit are questionable at best. They’re upset that Stern continuously promoted Sirius on the air for well over a year since he signed the agreement to move to the satellite radio system. The complaint is that he gave them free advertising. That may be true, but it seems a to be a bit late in the game to be complaining now. If they were so concerned about all this free advertising, why not just fire him when it was going on or sue him then? It seems likely that they didn’t bother because they were making so much money from his show. There are also some questions about the stock transactions involving Stern and Sirius — which again, may be accurate — but seem outside the scope of a lawsuit with CBS Radio. Shouldn’t it be the SEC that looks into such things? However, the real reason that CBS Radio may be doing this could be similar to yesterday’s bizarre lawsuit over the Da Vinci Code: to generate publicity. After all, Stern’s replacement in New York has apparently not been able to hold onto much of an audience.