Go To China To Hear A Reasonable Take On The Entertainment Industry
from the the-world-is-changing dept
Nearly a year ago, we wrote about how Chinese musicians had learned to adopt to a world where most people got their music for free. And, contrary to the claims of the recording industry, the music industry hadn’t died out — it had thrived. Instead of selling music, they recognized that the music was promotional, and used it to sell many other things, including tickets to concerts, merchandise and endorsement deals. Of course, due to pressure from the US government (acting as a proxy for the entertainment industry), China says it’s starting to crack down on unauthorized copying of entertainment content (which may be more for show than for real). Now, John writes in to point us to an article in a Chinese newspaper quoting Hong Kong’s Gino Yu, chairman of Hong Kong Digital Entertainment Association, talking about how the industry needs to learn to embrace the free copying of entertainment content and look on it as an opportunity to expand their market, rather than freak out that it’s a threat. He points out that there are plenty of ways to make money if the industry would embrace them — from using advertising to selling complementary products. Will the entertainment companies in the US learn that they’re screwing up an opportunity and alienating a larger percentage of their best customers? Nope. They’ll just keep suing everyone they can.