Amazon Patents Product Bundles?

from the oh-come-on dept

theodp writes “Apparently dazzled by examples that showed how to buy one’s mother a birthday present, the USPTO awarded Amazon.com a patent Tuesday for assisting a user of an item purchasing service in giving groups of related items to recipients.” Again, we have to ask how can this possibly be patentable? Basically, it’s a patent for link together a group of products so they can all be bought in a single bundle. It’s a nice idea, but deserving of patent protection? If I run a gift shop on the corner, and decide to bundle up a bunch of little gifts into a gift basket, can I patent that idea so no other stores can do the same?


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Comments on “Amazon Patents Product Bundles?”

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16 Comments
Anonymous Coward says:

No Subject Given

I can’t believe that my florist sold me flowers AND chocolates three days ago! That evil bastard! He better pay up or I’ll rat him out to Jeff B. myself.

Oh, wait. I’ve been buying flowers and chocolates there every year since Jeff was shitting in his Huggies. So, Jeff is the evil infringing bastard!

Oh, wait. I use to deliver papers and shovel driveways and charge once price.

Jeff – STFU!

Anonymous Coward says:

Re: No Subject Given

OMG, time for Amazon.com to sue McDonalds. I was there the other day for a hamburger, they suggested FRIES! There were pictures of little bundles suggesting I guy them with BEVERAGES too!

But it doesn’t just stop there! There’s a prepackaged meal that includes TOYS! I’m about to go there for breakfast, not only do are they suggesting I get breakfast food, but now gourmet espresso drinks and pastries :O

They even include NAPKINS in the bags, FREE OF CHARGE. Someone must hear about this. Napkin supply stores, Toy stores, Coke, Starbucks, Heinze, and the French are all being exploited by McDonald’s infringement on Amazon.com’s patent. For shame!

discojohnson says:

Re: No Subject Given

Hey, yall. Before you flip out, read the claims.

why so i can flip out even more? 75 claims? and the last one saying how it’ll tell me how many other people picked the bundle? how is this not thrown out by prior art? the patent is over electronic means, but i’m sure that since the beginning of ebusiness people have been creating bundled goods as a way of upselling merchandise (see also: THE REST OF THE BUSINESS WORLD). will this never ending line of bad patent approvals ever cease? i think that those approving patents should be held liable (firing, fines) for giant mistakes like this.

i also like how many steps the process uses–“The subroutine then continues to step 1195 and returns”

Anonymous Coward says:

No Subject Given

Yes, the patent is kind of stupid. But, clearly you all dont understand patent law. This patent will have little to no effect on anything. Were it leveraged against someone, it would be litigated into oblivion. And, were you as a vendor aware of the patent, it would be super easy to design around it.

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