So That's Why MySpace Blocked YouTube
from the originality dept
News Corp. raised the hackles of some MySpace users last month when the site blocked links to video-hosting site YouTube. It eventually capitulated, saying there had been “a simple misunderstanding”. Now, however, some are reporting that MySpace is blocking Revver, another video service. Another “misunderstanding”? Maybe, though it could have more to do with the strategy for the site News Corp. Chairman Rupert Murdoch announced yesterday — a strategy in which video downloads play a central role, along with instant messaging and internet calling. Sound familiar? Those are pretty much the same differentiators Murdoch said he wanted to add back in October as part of his “be different by offering the same stuff everybody else has” plan. Murdoch adds that the portal business is in danger of becoming outdated, that young people don’t need a site to tell them where to go — when, by adding the videos and voice calling and beefing up the site’s instant-messaging service, it sounds like like a portal is exactly what he wants MySpace to be. MySpace can add all the cool new features it wants, but if it eschews the community and user-created content that made it so popular in favor of a broadcast-style business, its young user base will simply flock somewhere else. Update: After some people noticed — just like with YouTube — MySpace has reversed its blocking of Revver.