Is It Good To Be Quiet During A Big Show Like CES?

Overhype

from the reverse-psychology dept

It’s not often that a company can get press for doing basically nothing, but the Associated Press has an article on TiVo’s lack of news at this year’s CES. While there are plenty of reasons why TiVo may have chosen to be quiet, it does raise an interesting question: does it always make sense to make your announcements during big shows? There’s a ton of competition for the press. Most announcements from anyone other than one of the major players just get a short blurb, sometimes in a wrapup article. So, if you’re unlikely to get a ton of press (read: be a keynote speaker) then perhaps it doesn’t make much sense to announce anything major at a show like CES. Still, don’t expect the “reverse psychology PR” trick to work as well as it did for TiVo this year…