Online Only Content Companies Moving To Paper
from the reverse-trends? dept
As plenty of people are trying to figure out how newspapers can survive by moving increasingly online, it looks like some online publications are moving in the other direction — and jumping into the print magazine business. This isn’t new necessarily, but the pace seems to be increasing. Historically, though, most attempts by online companies to do print magazines has ended badly (and quickly). Still, the idea that’s finally getting across is that there’s no single “right” format — and today’s media companies need to look at multiple formats and methods for delivering their product. That doesn’t mean that all will succeed (or that any will succeed), but that if you’re a content provider there are a variety of ways to get your content delivered — and online text is just one format.