Artists Against Product Placement
from the it's-an-issue dept
While TV execs fret how the traditional TV commercial is being eroded by DVRs, some people keep saying the solution is simple: product placement. Indeed, many people probably have noticed an increase in product placement that you see on TV and in movies. However, it seems that it’s not just consumers who find this trend a bit annoying: writers and actors are upset by the practice. Each have their own complaints. Writers are annoyed that they need to somehow work in the product placement, even if it doesn’t fit the story. The article talks about how some corporate execs signed a deal saying that one TV show would promote a new movie by mentioning it three times, including positive comments — and the writers had to figure out how to work it in to the story. Meanwhile, it appears that both writers and actors are annoyed that they’re not getting paid for the ads, as well. They feel that it goes beyond what they’ve been hired to do, and are now threatening to go to the FCC — which has a rule concerning how TV shows disclose their sponsors. Can’t wait to see more conflicts of interest over this. What happens when the actor who has a sponsorship deal with Coca-Cola stars in a show pitching Pepsi? That will be fun.