The Importance Of Carrier Deck Placement

Some 90% of mobile content in the US is sold through carriers’ portals, making space on these portals an incredibly important factor in mobile developers’ success. MocoNews points out comments from an M:Metrics analyst that says Verizon currently sells nearly 500 games, and lists 5 per page in its portal catalog — so obviously being listed on the first few pages is much more beneficial than being on the last few. The problem is that it’s a fairly vicious cycle. Games that sell well get high placement, but without high placement it’s hard to sell well. A T-Mobile content manager says it doesn’t necessarily put the best games, but rather ones with catchy titles, high on its deck. It’s little wonder, then, that there’s so much interest in selling content outside operator portals.

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