Apple Took All The Chips, Creative Says
from the follow-the-logic dept
MP3 player manufacturer Creative says there’s an industry-wide shortage of flash memory that will make it hard to deliver 1GB flash players. It’s a shortage that’s affecting everybody but Apple — and Creative blames it on Apple’s “special deal” with Samsung to buy up a large amount of its quarterly flash-memory production. It also sounds like Creative’s CEO is blaming Apple for putting price pressure on the industry that a lot of companies can’t handle. His response? Raise prices. Sounds like that should work, because if people favor a rival’s product, raising the price of your own will certainly make it more attractive. Maybe the real problem is that a Creative MP3 player never made anybody king of the Internet.