No, You Can't Advertise To Your Target Market

from the um,-okay dept

The BPI, Britain’s version of the RIAA, has slammed Apple and Napster for advertising on file-sharing sites, calling it a “sick joke”. The companies probably weren’t aware their ads were on the sites, since they use outside media buyers, but have said they’d remove them, and the BPI has attempted to name and shame other well-known companies whose banner ads appear on the sites, saying how deplorable it is that people try to make money “by selling advertising on the back of copyright theft”. That’s a pretty short-sighted view, though — after all, aren’t people doing file-sharing exactly the audience to which they’d want to advertise legitimate paid services? Of course, the BPI is looking out for nobody’s interest like its own, and it’s priorities appear to be shutting down file-sharing sites over all else. Separately, it’s also trying to reduce the royalty rate its member labels pay out on online music to less than 8 percent, a rate a group of music managers says means an artist would have to sell 1.5 million copies of a song online to make a profit. Even as digital music sales grow, the industry would rather simply shut down file-sharers, full stop, without doing anything to turn them into paying customers.

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Comments on “No, You Can't Advertise To Your Target Market”

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Anonymous Coward says:

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The United Corporatists of America is really starting to sicken me. All of this goo gahing over copyrights is a farce. The RIAA, MPAA and friends are have built a house of cards so high that it’s destined t fall. How many pockets are being lined in green before the Artist gets their 8% royalty? You see, what I think they are really scared of is the ability of the Artist to skip all the middleman BS, remove the label all together and produce music on their own terms. All they have to save them from that now are ridiculous copyright laws. It’s their last direct tie with the artist, because the labels own the music that was created by them. But the corporatists didn’t do a damn thing for the music. It was the Artist, and the Artist’s environment that influenced the Aritist’s creativity. Then corporations step in and transmute the art into p and leave everyone pist.

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