iPod Accessory Market Booming

from the tchotchkes-r-us dept

Analysts have been talking about how Apple is benefiting from a “halo effect” on iPod sales — people buy an iPod and like it, which leads them to buy an Apple computer. But Apple isn’t the only company gaining from iPod sales: the market for accessories is booming, with iPod owners spending an average of more than $150 on them. The whole market is estimated to be worth $2 billion — so maybe Motorola should try pitching its iTunes phone as an iPod accessory instead of a standalone device.

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