It's Now Microsoft's Turn To Offer Self-Destructing DVDs That No One Wants
from the haven't-we-seen-this-before? dept
It’s self-destructing DVD deja vu all over again. The idea, first popularized by Circuit City and their failed DIVX idea has been re-attempted numerous times over the past five years… and each time, the company involved thinks they’ve come up with something brand new, despite a history littered with failures. There were no name companies and big name companies like Disney that all attempt self-destructing DVDs… and all failed miserably. All of them. Miserably. In some cases, it was so bad that store owners were literally throwing them away to clear the shelf-space for something that actually sold. Yet, here we go again — this time from Microsoft. Rajesh submitted this story talking about Microsoft’s new DVD technology that would offer only a single play and then stop working. The article calls it a “revolutionary” product that would somehow “prevent copying and digital piracy.” Yeah, the only way it would do that is because no one would actually bother to buy such limited DVDs. They never have in the past (and they’ve had many, many opportunities), so it’s hard to see why they would suddenly start scooping these self-destructing DVDs up. At what point does the industry realize that the solution to the unauthorized copying issue is giving users more of what they want, rather than less by limiting them and treating them as criminals.