TV Broadcasters One Step Closer… But Still Missing The Value Of The Net
from the it's-a-step...-but... dept
The buzz today is that UPN and Google are doing something worth noting in offering up Chris Rock’s new TV show for streamed viewing online. Honestly, this isn’t all that different than what others have done before them. However, it’s still getting the model wrong. It’s still looking at the web as a broadcast medium, rather than a communications one. The show is only available to be streamed. You can’t take it with you. You can’t pass it on to others. You can’t move it to another device to watch. You’re stuck watching it the way it’s offered — and not so well at that. In attempting to watch it, it seems to be taking an incredibly long time to download, so I’m getting plenty of stops and buffering, which is exactly the impression that neither Google nor UPN should want to be giving. They could have set it up as a BitTorrent (or equivalent) download, saving their own bandwidth issues and letting people actually view the episode how they wanted to. That would generate real excitement and real interest. Instead, this just seems like a cheap marketing stunt that doesn’t work very well.