When Freakin' Sweet Isn't So Freakin' Sweet

from the what-the-deuce? dept

Adult Swim, the breakout hit programming block on Cartoon Network, airs every night except Fridays. But now, broadband-enabled fans will be able get their fix then, as the network will stream episodes of its shows on its Web site on Friday nights during its usual time slot from 11pm to 6am. Thanks to a rabid fanbase, anybody that really wanted to see Adult Swim shows anytime could pretty easily find them on file-sharing networks, so while the time restriction is an attention-grabbing gimmick, it seems rather pointless — as does the decision to stream, rather than offer downloads. The competition here are the DVD and TV rips on BitTorrent and other networks, and not really anything else. Users will turn away from them only when they’ve got a reasonable alternative, say good-quality downloads — even with the commercials still in — over fast pipes from a legitimate, non-lawsuit-happy source. People are going to consume media however they want, and there are plenty of tools that support that, and rip out advertising-driven business models in the process. Only by embracing users’ desires to time-shift, place-shift and device-shift their media will traditional outlets succeed.


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Comments on “When Freakin' Sweet Isn't So Freakin' Sweet”

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8 Comments
Darin Codon (user link) says:

Digital Media Distribution

You bring up an interesting point, however, this elitist philosophy continues to prove its invalidity.
It’s true some savvy users will find a way to eliminate sponsored masseging, but copyright law still has some time before its abolitiion.
We can trade files but music digital distribution profits are at an all time high.
If the media companies stay cost competitive, and bring added value they can make money. Not everyone wants to steal.

DGK12 says:

No Subject Given

Its possible they want to discourage distribution of digital content while distributing it. They chose what data format to distribute the content and block the user from saving the file to the computer.

Again you will have the advanced users getting around this restriction, thus leaving the “pirating” to only those who would do it (see Sony BMG) while preventing the one who wouldn’t. The purpose is self-defeating by hurting potential customers while ignoring the problem as a whole.
Whatever the purpose it makes little sense. I agree that it should be down-loadable (weekly), and be offered up on a network like BT. They are going to incur heightened traffic anyway, so they could be making the most of it.

Anonymous Coward says:

You are all missing the point.

Not only are you able to view Adult Swim content online, for free (whether or not you subscribe to cable), but you are also able to watch episode premieres before they air on television.

That’s freakin’ cool! No other network comes close to that type of offering streamed or downloaded.

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