The Best Advertising Stupid Patents Can Buy

from the blah-blah-blah dept

We talk a lot here about bogus patents, so some people seemed surprised that we didn’t link to yesterday’s hyped up story about a certain consumer electronics company’s new patent that supposedly covered the interface for MP3 players — including (of course), the iPod. Something about the story just didn’t seem right, and Forbes has put their finger directly on the issue. While most of the patent stories we write about are either just as the patent is approved or (more likely) when a firm tries to hold another firm hostage with a lawsuit, this one (including the specific fact that it covered the iPod) was being trumpeted directly by the company itself. The company’s announcement was also tied to a conference call, and while reporters expected the conference call to be about plans to sue Apple, instead, it was about their own latest products — a conference call that most would have ignored otherwise. In other words, all of the posturing about the patent covering the iPod was nothing more than a publicity campaign, knowing that plenty of reporters and bloggers would focus in on the story. If the company actually does go after Apple for infringement, that might be a story — but the story yesterday was simply using a silly patent for a silly promotion.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “The Best Advertising Stupid Patents Can Buy”

Subscribe: RSS Leave a comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...