Online Dating Sites Unlucky In Love
from the all-the-wrong-places dept
Online dating has gone mainstream. What was once considered the ultimate sign of a desperate single has become an everyday affair — but that’s not a good thing for dating sites, which are seeing slowing growth. Curious single-seeking surfers aren’t hitting the sites as much these days, while what CNN/Money refers to as “the creepiness factor” is turning some people away. It’s the same problem people have with old-fashioned personal ads, being contacted by all sorts of people they’re not interested in, or might not be what they seem. Dating sites are turning to two tried-and-true internet strategies to keep the revenues coming: appealing to niche audiences (with sites like “cowboydating.com”) and selling advertising space.