Hassle Is A Hurdle For Switching Broadband Providers

from the lock-in-by-being-obnoxious dept

Getting your broadband connection set up is an absolute pain. Almost everyone has horror stories. It seems like it’s gotten better over the past couple of years, but it’s still a hassle for many people — and in a bizarre way, perhaps that’s helped out these providers (temporarily). While so many of the companies have been focused on bundles to keep users locked-in (studies have shown that the more services you get from a single provider, the less likely you are to churn), it turns out that the hassle of switching is one of the big factors in keeping people with their current provider.

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