The Bored Housewife Gaming Market Getting Some Recognition

from the well,-it's-about-time dept

It’s been noted many times in the past that, for all the attention focused on first-person shooters and super advanced video game graphics, “casual video games” tend to be much more popular — even to the point that some game developers have specifically said they’re targeting the “bored housewives” demographic as a market. The NY Times takes a look at how the casual video gaming market continues to grow, specifically looking at one successful game. Apparently, there’s now even a casual video games conference, to be held for the first time next month. Of course, while more people may play casual video games, a lot fewer are willing to pay for them — and, when they do pay, it’s a lot less. So, in terms of overall market size in terms of dollars, it’s still a small fraction. However, it seems like that fraction may be growing. Of course, if these companies were smart, they would know that the good money may not be in the bored housewives market, but in the bored employees market.

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