Cookies Are Yummy, Say Marketers
from the have-some-more dept
There was a study a few months back saying that a lot of people were regularly deleting their web cookies — which freaked out a lot of marketers, insisting it couldn’t be true. However, a second study later backed it up. So now, as Broadband Reports points out, marketers are trying to convince everyone that marketers are good for you. That’s at least a better response that forcibly undeleting deleted cookies. To some extent, though, the marketers are right. Cookies do have a much worse reputation than they deserve — and a good part of that is because of overzealous anti-spyware apps that name perfectly legitimate marketing cookies as spyware. So, a reasonable marketing campaign might make sense. Already, most legislation looking at spyware has been smart enough to not include cookies, but marketers are justifiably worried that if cookies continues to have such a negative reputation, it could create problems.