Why UK's Anti-Spam Law Failed? It Was Written By Direct Marketers

from the duh dept

Earlier this year, we noted that the UK’s anti-spam law was turning out to be even less effective than the US’s CAN SPAM. In fact, not a single spammer has been accused under the law. Some are beginning to investigate why this is — and (surprise, surprise) have discovered that the original law was more or less written by direct marketing firms, who are still opposed to any changes in the law. Still, Silicon.com did get one company to admit that maybe it made a mistake — saying that: “At the time spam was not such a big problem for business.” I’m not sure what planet they were living on last year. Of course, setting up anti-spam laws is a difficult under-taking, but ones that basically do more to legalize spam don’t seem to be doing much to help.

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