Another Example Of The Patron Donation Model For Content Creation
from the getting-some-traction dept
Among the many potential business models that people have suggested for the entertainment industry, other than existing ones that are increasingly obsolete, is a return to a “patron-style” model of entertainment creation, with a more modern twist. The idea is pretty simple. Someone decides to create some type of content, but only after they’ve raised enough money to do so. They get their fans to contribute money, until there’s enough to pay for the content — and then the content is released for free. The skeptics’ response, of course, is that freeloaders will never pay — but that misses the point. The creator of the content doesn’t care about the freeloaders. He or she has made the money for the content. Besides, it’s possible that they can give something extra for those who do contribute. There have been some successful experiments with this type of model — with the most prominent being the artist once again known as Prince, who wouldn’t release a certain album until he’d raised the necessary money. Clive Thompson has another example of this in action, though he over-estimates how “new” an idea this is. In this case, the folks who did it called it “the ransom model,” which is a bit misleading, but it was for the production of a board game. In some sense, this model is more along the lines of the way most people get paid for work. It is, literally, pay for work. In a normal job, you get paid to do a specific job — and once that job is over, you get paid to do something else. It’s only in the somewhat distorted content creation world where many people seem to think that you just have to do the work once, and you get paid every time it’s used.