Becoming The Ringback DJ
from the no-fun-at-all dept
It’s been amusing watching Julie Ask’s ongoing saga in discovering just what it’s like to be the first kid on the block to embrace ringback tones. While the initial reaction involved lots of people hanging up or telling her that her phone was broken, she’s discovering yet another unintended consequence from those who have finally figured out what the ringback is: they get sick of it. They’re already demanding that she change the ringback tone because it’s become too annoying. As she points out, “They’ve been listening to phones ring on both ends for decades. Same ring – over and over and over. Now, after two weeks of hearing 30 seconds of one song… it’s annoying?” Either way, she feels forced to keep shelling out $2 for new ringback tones she’ll never hear to appease these friends. Of course, maybe that’s a good thing, as it forces people to buy more of these overpriced song snippets that they’ll never hear — but it seems to suggest another reason why people may get tired of the fad pretty quickly.