AT&T Still Moving Ahead With Sprint MVNO?

When SBC first agreed to take over AT&T many people figured that the deal between AT&T and Sprint to create an MVNO for the “new” AT&T Wireless would be scrapped. AT&T however, played the diplomat, claiming they still planned to launch a wireless service, but they wouldn’t provide any details. Now, some are reporting on evidence that AT&T is continuing to move forward with the MVNO deal with Sprint, even as they wait for the SBC deal to close. This makes sense, on the off-chance that the deal doesn’t go through, but you have to wonder how big a marketing effort they’ll make — and how many people are going to sign up for a service that seems destined to not last particularly long.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...