Symantec's Weak And Expensive Anti-Spyware Offering
from the nice-try dept
If you’re entering a market that already has a lot of players, many of which give away their products for free, you would think that the product you offered shouldn’t suck and shouldn’t be expensive. Unfortunately, it doesn’t look like the folks at Symantec figured that out. They’re finally (a bit late, yes?) getting into the anti-spyware business, but the initial offering is quite weak and is expected to be somewhat costly compared to competitors. With Microsoft giving away a much better anti-spyware offering for free, it seems like the Symantec offering might be a tough sell. If anything, since the anti-spyware app will come bundled with other security apps, it looks like Symantec is betting on the the strategy that people will use it just because it’s bundled with so many other offerings.