Marketers Try To Engage Users With Spam?

Say That Again

from the nice-try dept

Here’s yet another article claiming that marketers are finally learning in an internet age that intrusive and obnoxious advertising doesn’t actually work — and advertising that’s “engaging” and draws the customer in is much more likely to be effective (and not to piss people off). It all sounds good until you get to the second paragraph where Kraft Foods’ VP of digital marketing and strategy claims: “We have to be able to trust ourselves to trust consumers.” Kraft Foods? Wasn’t it just a week ago that they got sued for spamming? The same company that was handing out “opt out” email addresses to spammers wants us to believe that they want to “engage” the customer? It sounds like they haven’t actually learned to trust themselves to trust their customers. Either that, or they trust their email marketing partners a bit too much.