MSNBC May Lose The MS
from the and-be-called-what? dept
When Microsoft joined NBC in creating MSNBC years back, they thought they were going to be big players in the content business. That was a time when “content was king” and Microsoft wanted to be wearing the crown. However, most of Microsoft’s efforts haven’t gone very far, and they’ve decided that content is best left to someone else. So, now come the rumors that they’re selling their stake in MSNBC to NBC — which is going to make everyone wonder what the media property will be called. NBC is already taken, obviously. They could wipe out the MS and tack on a “News” at the end (a la FoxNews or ABCNews), but they might have some marketing folks working feverishly on some other phrase that can replace the M and the S.