I Know, Let's Call It Annoying Tones!

With the surprise success of ringtones, everyone is trying to figure out what will be the “next” ringtones. We’re already hearing a lot about ringback tones (which have been successful in Asia, though it’s unclear about how successful they’ll be elsewhere), and now a company has somehow convinced investors that people will want downloadable audio files that can be played in the middle of calls. Maybe they should be called “interrupt tones?” As with something like ringback tones, this seems mostly like a fashion statement type offering — and even if it does catch on, it can go out of fashion very quickly. It seems like an odd business plan to base an entire company on it.

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