No Room For Slang In Google AdWords, Yo

Culture

from the only-proper-english,-please dept

While the internet is infamous among English teachers everywhere for spreading slang all over the place, one place where slang is apparently not welcome is within Google. Apparently, it is “not evil” to correct an advertiser’s grammatical mistakes. That’s why Google has its own AdWords stylebook and will reject advertisements not written in proper English. So, please, don’t ask people to: “check ’em out!” You need to write: “check them out.” Considering that advertising, of all things, is a fairly creative endeavor and often uses bad grammar and spelling on purpose, it makes you wonder. While it’s become acceptable usage now, would Google have forced Apple to correct “Think Different” into “Think Differently”?