More Ringback Tones

While the bigger carriers are starting to offer ringback tones in the US, the first version in the US was from a smaller carrier using a system from Preferred Voice. It looks like Preferred Voice is trying to push this to a number of smaller regional carriers and have now signed up another one in Oklahoma. What will be interesting is to see whether or not things like ringback tones really do help to differentiate smaller regional carriers, especially in places that aren’t thought of as being particularly early on the tech adoption curve.

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