Up Goes Celebrex In The Paid Search Realm

from the such-is-life-with-lawyers dept

It doesn’t take much time at all. Back in October we pointed to a story showing just how fast the bids on Vioxx shot up after the problems with that drug were announced. Not surprisingly, a similar pattern is being noticed with Celebrex, now that it’s having some problems as well. Of course, it’s the lawyers, bidding it up looking for class action candidates. However, when combined with things like Dave Pell’s experiment, it does make you wonder about how organizations may start to misuse some hot topics to try to drive traffic or money to sites.

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