Press Releases On Random Google Connections

from the ugh dept

In the late 90s, companies would put out press releases mentioning any bigger named company, just to try to get it picked up by a wider audience. One of the favorites, of course, was There was the famous case where, a fish oil company turned internet portal, announced that it was working with after it (like thousands of other sites) got approved to be in Amazon’s affiliate program. It appears the same sort of thing is now happening with Google (BugMeNot required), as companies are coming up with increasingly bizarre reasons to put out press releases mentioning Google. There’s even one company that put out a press release highlighting that their PageRank rose to 7 from 5. While it may seem amazing that the PR folks who put out these releases think that people are so dumb that they can’t see through this sort of blatant attempt to jump on a bandwagon, it’s worth remembering that’s stock jumped 20% the day they announced their “deal” with Amazon. It seems people really are that gullible — so if you plan on selling to gullible, easily influenceable people, then perhaps this tactic is for you.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Press Releases On Random Google Connections”

Subscribe: RSS Leave a comment
1 Comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...