If People Are Annoyed, Who Cares If It's Spyware Or Adware?

from the just-get-rid-of-it... dept

Companies involved in the “adware” space have been very careful to avoid the spyware label, sometimes even threatening to sue anyone who calls them spyware. However, now that Computer Associates has named Kazaa the biggest spyware threat, thanks to all its adware, Broadband Reports is noting that marketers are fighting back, arguing that there’s nothing wrong with adware. In fact, they’re comparing typical adware to being as bad as tracking cookies. The main difference, of course, is that too many adware products are installed without the end-user knowing or understanding what they’re installing, after which they’re constantly bugged with pop-ups and a slower machine, with no easy way to undo the damage. There is absolutely nothing wrong with adware in a situation where the user knows what he or she is getting and still agrees to it. The problem is that, if the end-user knew what he or she was getting, most wouldn’t bother to install the adware in the first place. As Broadband Reports says: “Users meanwhile don’t care what it’s called, they simply want it gone.” Marketers are deluding themselves if they think that adware is an effective means of reaching their target audience. Annoying your potential customers may work initially for a few, but it’s bad for business in the long run.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “If People Are Annoyed, Who Cares If It's Spyware Or Adware?”

Subscribe: RSS Leave a comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...