TiVo To Pop Up Ads While You Skip Ads

from the ads,-ads,-everywhere... dept

TiVo has always realized that the use of their technology to skip commercials was going to be an issue. For years, they’ve tried to come up with new and innovative (sometimes more successfully than other times) ways to change the way TV advertising is done, to make it fit better in a TiVo-ized world. Three years ago, for instance, they tried an interesting strategy of having a sweepstakes that required you to get info from a series of commercials. The TiVo would automatically record and store those commercials, and you could watch them, answer the sweepstakes questions, and possibly win a Lexus (the commercials were for a new Lexus model). Earlier this year, they started testing a feature that would let users click for more info during a commercial to make it more interactive. Both of these approaches focused on making the ads more proactive on the part of the user — which is great for targeting. The people who take part are obviously interested and, thus, well targeted. However, that still hasn’t satisfied the industry who still has this fascination with untargeted advertising spread as widely as possible. That’s why some of them still want to ban commercial skipping altogether. So, the latest TiVo move is an effort to appease those folks, by placing advertisements on the screen as you fast forward (which might sound familiar to some). This is, really, an expansion of the earlier “click for more info” program, because the banners that show up will be clickable and will lead to more info. Sometime next year, TiVo also hopes to add a commerce function so people can buy while they’re watching. Whether or not anyone will use that (they’re fast forwarding for a reason, after all, and it isn’t to buy more stuff, but to watch the rest of what they’re watching) is still a pretty big question. In the meantime, though, start expecting commercials as you fast forward through your commercials.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “TiVo To Pop Up Ads While You Skip Ads”

Subscribe: RSS Leave a comment
1 Comment
Griffon says:


I wish just once in a while Tivo would wake the heck up and smell the toast burning. THE PEOPLE WHO BUY YOUR HARDWARE AND SERVICE ARE YOUR CUSTOMERS! you have as many wet dreams about getting in bed with the advertisers and networks as you want but it will NEVER happen they hate you and are going put you down hard as soon as they can. Spot driving your paying customers off to other alternatives with this kind of bullshit that they don’t want.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...