The Internet Is Not Just Another Distribution Channel

from the waking-up... dept

Could it be that newspapers are finally recognizing that the internet is about more than just another place to put the same words? The CEO of the Associated Press seems to be saying exactly that, telling newspapers to: “Get ready for everything to be Googled, deep-linked, or Tivo-ized.” This isn’t a bad thing, either, it’s just a fact of life. In fact, it should open up new opportunities to build bigger audiences, in a business that has been steadily declining over the years. We’ve already discussed how providing better ways to spread the news rather than just deliver the news is a good first step for news organizations, but they need to go much further in understanding how people are a part of the news process these days — from providing content or commentary themselves to distributing it to others. If the newspapers don’t keep up by fitting in to this world, people will continue to find their news elsewhere.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...