No One Following Google Down The Auction IPO Trail
from the breaking-down-the-doors-for-no-one dept
When Google first decided to do a Dutch auction style IPO, some thought it would put more attention on Dutch auctions, and lead other companies to feel that it was a viable way to go public. What they didn’t expect was that Google would make the process so complex and cumbersome, that many simply stayed away during the IPO process (apparently, only to buy in slightly later, shoving the stock up to current levels). The end result, however, is that the Dutch auction process didn’t really come off looking that impressive, and (so far) no other company has decided to make use of the process in selling shares to the public. Wall Street (who hates the idea of Dutch auction IPOs) must be absolutely thrilled.