Disney To Become Mobile Content Publisher Of 3rd Party Content

A couple of weeks ago, I posted a story saying “aggregators have appeared in the mobile space – these are often the more successful development firms, who are finding that their relationships with carriers are as valuable as the applications they are making themselves. They can buy up smaller developers, or aggregate their content and distribute it to the carriers.” Case in point, today at CTIA, the Walt Disney Internet Group announced the creation of a new division to aggregate mobile content from third parties, and to distribute it globally to their partner mobile carriers. Turns out a lot of value is in the carrier relationships – and Disney has a bunch. The end of the linked RCR article points out that Disney was an early entrant in the mobile content space in 1999, which were the efforts of a team I led out of the acquired Infoseek.

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