Buzz, Buzz, Buzz Replaces Location, Location, Location

from the viral-marketing,-indeed dept

While the secret to being a successful store owner used to be all about location, that obviously changes somewhat in the internet age. A new study is suggesting that the most important part online isn’t location of your store (obviously), but the location of your customers, relative to potential customers. Basically, this can be summed up as whether or not you can build “buzz” around your product from existing customers. The study seems a bit limited, focusing on a single internet grocery provider — where well designed trucks can increase local visibility. So, it may not be quite as relevant to those who simply ship via UPS and Fedex in plain old boxes (or who deliver services electronically). However, it does support the importance of word of mouth marketing, which means encouraging people to spread (not protect) your brand.

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