Recognizing The Inevitable
from the holding-back-the-tide dept
While Om Malik correctly notes that much of Web 2.0 certainly looks and sounds like all the big names of Web 1.0 coming back and saying, “no, wait, this time we got it right,”, it looks like there are a few interesting points breaking through. Jason Kottke points to what sounds like the most perceptive quote I’ve heard come out of Web 2.0, from Danger Mouse (of Grey Album fame). In discussing the music industry, he said: “Artists are responsible, because for some reason we think we should be millionaires for making people smile. But I don’t worry too much, because it will be over soon. There won’t be a market for making people smile because kids will just do it for free.” He gets what all these industry insiders are missing. What’s happening with content is inevitable. Sure, it would be great if their old business models and legacy systems would keep working, but they won’t. However, that doesn’t mean (as the less creative folks imply) that the opportunities to make money go away. As we’ve been finding out, they actually start to expand in unexpected ways. The trick is to recognize the unstoppable trends, and figure out how to ride the waves.