UK Newspaper Deluding Itself About Online Impact On Paper Sales

Failures

from the let's-try-this-again dept

It really is looking like the newspaper industry is deluding itself about the impact of the web on their business. Fitting well with the story earlier today about why newspapers require online registration, comes the news that the Sun in the UK has decided to pull some of its content off the web, after doing a study suggesting that readers who came to the site then chose not to buy the paper. Of course, all this really does, rather than drive more people to buy the paper, is drive more people to other websites. Basically, they’re making the classic disruptive technology mistake: rather than embracing the new technology that’s eating away their business, they’re trying to deny it exists.