A Google Ads Clone In SMS?

This seems a bit odd, but with some, like IceRocket, experimenting with mobile search, Global Explorations has developed SMS Adwords Technology — which is likely to get them a nasty legal letter from Google, who I’m sure has the trademark on “AdWords.” The system works by monitoring the content in the SMS message, and tacking on a relevant ad. There are plenty of reasons why this is unlikely to get very far — from the limited number of characters allowed, to the low likelihood of individuals clicking through on their phones. Still, I’m sure it won’t be long until at least someone is advertising free SMS… with ads included.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...