from the copy-cats dept
After quite a lot of talk, it looks like Blockbuster is finally launching their Netflix wannabe service. From the description, however, it sounds like it needs a lot of work. First of all, it really is just a me-too offering. They are barely trying to leverage the one great advantage they have over Netflix: all those stores. Part of the deal does include the ability to rent two movies a month at a local Blockbuster store, but that’s about it. They’re hoping to (one day) use the local stores as distribution centers for the movies, but that’s a ways off (and it’s not entirely clear if that would be particularly efficient. The current stores clearly aren’t set up as rapid shipping depots. Netflix also points, correctly, to the massive number of reviews they offer, which is clearly a draw for some users. Still, if Blockbuster were really trying to knock Netflix out of the game, why just copy what’s there? Why not go one step further to give people a real reason to change from the status quo? Sure, it may take away some users from Netflix, but it’s a weak overall offering.