Database Nation: The Aftermath

from the cleaning-up-ID-theft dept

Welcome to Database Nation, where not only is it easier than ever for companies to track your every purchase, but it’s just as easy for identity thieves to steal that info. A number of companies are now dealing with the aftermath of large-scale database security breaches that are quite costly. Companies are learning they don’t just have to figure out a better way to secure the databases in question, but also to set up systems to fix any of the problems they caused, such as by sending out new credit cards to everyone impacted. Makes you wonder if it’s worth it.

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Comments on “Database Nation: The Aftermath”

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thecaptain says:

Re: No Subject Given

How much informational detail can you collect on one person and still keep them anonymous? If you collect enough (and they seem to want to) info on someone, that profile not only becomes unique but can easily be tied back to you…and there’s no profit for the marketers unless they tie that profile back to some wallet in meatspace.

The problem is that marketers have smoked so much crack that they mostly are going overboard.

They’ve become so information hungry that they think knowing every single detail will allow them free reign over your wallet. I’m sceptical, but even if its true, I certainly don’t want some company(ies) with such manipulative aims knowing me so well that they know all the weak spots to hit so I spend more.

David Nesting (user link) says:

Re: Re: No Subject Given

and there’s no profit for the marketers unless they tie that profile back to some wallet in meatspace.

You don’t need to tie a profile to a wallet before pitching your product. If a visitor is there and that visitor tends to be a competitive gadget buyer, you pitch him your newest gadgets and give him a better price than you might normally. You don’t need to know his name or address, only that he buys things that you sell.

*shrug* .. Of course, I’m not saying that tying that profile to a person in “meatspace” isn’t still valuable, just not for the reasons most people think. You can get a good visitor profile on someone and achieve 95%+ of your marketing goals without needing to keep track of the visitor’s identifying information. (IMO)

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