Euphemism Of The New Era: Blurring The Segments

from the work?--life?--what's-the-difference? dept

Before the industrial revolution, most people worked at home, and there wasn’t much separation between “work” and “life.” With the industrial revolution, however, the means of production were centralized in big factories that people had to go to (and leave) each day. While the jobs may not have been particularly appealing, there was more of a real separation between work and the rest of your life. Now, with so many people employed in information jobs, and the “means of production” being a laptop, a mobile phone and an internet connection, work and life are blurring again, much to the delight of companies selling you those means of production. Of course, not everyone is thrilled with the idea of being forced to do work while on the beach, which is why tech companies need to come up with nice sounding euphemisms for making you work all the time. Motorola gets the two winning statements in the article linked above with “blurring the segments” and “making everything to go.”

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Comments on “Euphemism Of The New Era: Blurring The Segments”

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Anonymous Coward says:

Talk about a Pessimist

> being forced to do work while on the beach

Or is it being at the beach while being at work? Talk about the glass being half empty.

I telecommute, and as long as I get my job done, I can do it from anywhere – the beach, a park, and yes, at home. But I set my own hours and where I want to work, so I see this “blurring” as a benefit, not some tyrrany from the evil corporation.

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