Day Is Night: Microsoft Says Security Is Its Competitive Advantage

from the you-have-got-to-be-kidding dept

Really not quite sure what to make of this, but apparently Microsoft believes that if they just say something it must be true. In the past few weeks there have been so many major Microsoft security problems, it’s been nearly impossible to keep count. Yet, Steve Ballmer is going to stand on stage with a straight face at Microsoft’s Worldwide Partner Conference and claim that security is their competitive advantage. Even worse, he’s doing this despite claiming the same thing last year, which included a number of promises about Microsoft’s security upgrades, most of which they haven’t actually done. Now, there are plenty of sites that bash Microsoft for being Microsoft, and that’s really not worth wasting time over. However, if Microsoft really wants to claim they’re serious about security, shouldn’t they show us they’re serious about security, rather than just telling us?

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Comments on “Day Is Night: Microsoft Says Security Is Its Competitive Advantage”

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Mark says:


Microsoft is a company completely in the thrall of marketing, so you have to understand “security” as a marketing buzzword. One of the basic tenets of marketing is the customer is driven by the perception you create of the product. No doubt Ballmer and others at MS truly believe that if they just keep congratulating themselves for their excellent security, customers will fall in line. And to be honest, they might be right; after all, there are plenty of people out there who think Bill Gates is a brilliant programmer.

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