Google's Overblown Froogle Controversy
from the what-really-happened... dept
It looks like some folks are making a big deal out of the fact that Google searches on certain terms put links to the Froogle comparison shopping engine at the top of the results list. It’s unclear why this is suddenly an issue – as they’ve been doing this ever since they relaunched their site a few months ago. The links are pretty clearly separate from the actual search results (though, not as separate as the regular ads) and are mostly designed to take a guess at whether or not the user meant to search in Froogle. They do the same thing with Google News. If the search term recently appeared in a news story, they’ll throw the Google News link at the top as well. This seems more helpful than “evil” as the article suggests. Update: As explained in the comments the issue is actually that the Froogle results show up in the Google ads superseding paid-for ads. Of course, if the Froogle group within Google is paying for ads to the Google ad group, then it would be perfectly reasonable.