Predicting Success From Net Chatter

from the data-data-data dept

Slowly, but surely, companies are beginning to realize some of the benefits to the great internet publishing platform that lets anyone write about anything. For many years, folks in Hollywood would mostly ignore all the online discussion boards about movies, not really caring what the fanboys had to say. More recently, that’s changed, and many studios recognize the value of getting some feedback from fans before releasing a film. However, it’s finally going a step further and studios are starting to realize the predictive power of online movie forums in determining whether a movie will be a success or a failure. Of course, the result so far is that the execs are blaming the internet for bad movies, rather than realizing that the internet is simply reflecting public opinion. In other words, the movie was already bad, and the internet just made people realize it faster. Of course, the next thing that will happen, instead of working to make better movies, the studios are likely to try to seed internet message boards with fake anonymous posters touting how wonderful a movie is.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Predicting Success From Net Chatter”

Subscribe: RSS Leave a comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...