Bluetooth Knowledge Gap

Lots of sites are talking about the latest study from Strategy Analytics saying that 54% of mobile phones users want cordless headsets and 50% want Push-To-Talk. That, by itself, isn’t all that interesting. The study results seem a bit odd, and suggest that the study was worded in a way to get specific results. What I want to know is why 54% of users want wireless headsets, but only 22% want Bluetooth – the most likely means of getting that wireless headset? It could just mean that people are focused on the applications and not the specific technology itself (which is probably a good thing), but the press seems to pick up on the 22% number to suggest a negative impression towards wireless data services – which shouldn’t have much to do with Bluetooth at all.

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