Beyond TiVo: The Next Generation (Of Ads)
from the I'm-A-Dr.-Not-An-Advertiser dept
Just as TiVo gets users to (sort of) see more commercials, the next generation of PVRs is planning a new form of advertising to deliver more targeted marketing (and maybe even more ads). Forget about all this skipping 30 seconds stuff, no one will be able to avoid the video-on-demand menus covered in targeted ads. But before the anti-ad folks have a fit, this might actually mean the ads you see are the ads you don’t mind seeing.